2022 – a year that cost a lot of strength. 46% of Germans felt psychologically burdened, powerless or sad. That’s why health insurance company BARMER has set itself the goal of changing this and giving people new strength.

In collaboration with musicologists, the Strength Formula was created.
A complex formula for a song whose parameters evoke a strengthening effect in its listeners.

Within a very short time, the song unfolded its full strength. On social media, countless comments reported the strengthening effect. This is how „Gold“ became a viral TikTok dance.

On Spotify alone, „Gold“ reached over 12 million streams in just a few day and it was also impossible to imagine TV and radio without Loi.

With over 21,000 plays on the radio, Loi and BARMER not only achieved numerous strength increases, but also number 4 in the official German airplay charts, Number 5 in Switzerland, 6 in Austria, and 2 in Poland.